JP MORGAN CHASE

Integrated marketing program

[Advertising] National TV billboard & major market print

[Original Content Development] “Routes” – A 12-part TV documentary series

[Event Marketing] Tied in to advertising campaign & original content programming: 1) Community art exhibitions & workshops in NY, LA & SF; 2) Premiere party screenings of Routes in NY, LA & SF; 3) VIP (Chase Private Client Customers) Gala Dinners in NY, LA & SF

[Community Relations] Strategic Inclusion of ChineseCommunity Leaders and Elected Officials in Key Events

[Public Relations] Strategic Partnerships with Key Asian Media to Ensure Maximum Press Coverage and Campaign Exposure

[Results] Relationships that delivered: 1) Consolidation and increased deposits among existing Chase Private Client (high net worth) customers; 2) Increase acquisition of new Private Client customers; 3) Stronger awareness and affinity Among Asian banking customers 4) Increased editorial and PR Support from Asian Media


360º INTEGRATED MARKETING CAMPAIGN

360º INTEGRATED MARKETING CAMPAIGN

ART EXHIBITION, PANEL DISCUSSION & WORKSHOP

ART EXHIBITION, PANEL DISCUSSION & WORKSHOP

CHASE PRIVATE CLIENT VIP GALA: SF/NY/LA

CHASE PRIVATE CLIENT VIP GALA: SF/NY/LA