Integrated marketing program
[Advertising] 1) Branding campaigns in TV, Print & Outdoor, 2) Ads supporting targeted events (Chinese & Vietnamese concerts, beauty pageants, holiday promotions). 3) Ads supporting the Asian bus program
[Event Marketing] Year-round schedule of targeted events, including Chinese and Vietnamese concerts, Miss NY Chinese beauty pageant, Lunar New Year and holiday promotions, all supported by Advertising & PR
[Community Relations] Strategic Inclusion of Chinese Community Leaders, Elected Officials and Asian Media in community-based grass roots Events such as the Moon Festival Celebration
[Public Relations] Strategic Partnerships with Key Asian Media to Ensure Maximum Press Coverage of on-property Events (including Grand Openings), in-community grass roots events and Advertising campaign exposure
[Collateral & Promotions] Calendars, Red Envelope Promotions and many other elements to provide 360º Integrated Marketing support
[Results] Relationships That Delivered: Mohegan Sun is now considered the leading entertainment destination for Asians. While other casinos have suffered dramatic losses during the recent recession, especially Atlantic City and Las Vegas, Mohegan Sun has benefitted greatly from the enduring loyalty of its Asian customers.