RÉMY MARTIN

360º Integrated Marketing Program

[Advertising] National print & major market outdoor

[Campaign] Celebrations & banquets [Headline] “Rémy Shares All Your Happy Moments”

[Collateral development] 1) In-language in-store POS Signage; 2) Consumer premiums – posters, calendars, red envelopes

[In-store demos] 1) Product sampling/tasting; 2) Couponing & promotional incentives for retailers

[Event Marketing] Owning the banquet & celebration market:
1) Annual Moon Gala; 2) Annual Concert of Excellence; 3) Banquet benue promotions & incentives

[Casino Marketing] Promoting Rémy as CRM gifting for casino VIP Customers

[Public Relations] Asian Media Press Tour to Rémy Vineyards in Cognac, France Delivered Dozens of Major Favorable Rémy feature stories

[Results] Relationships That Delivered: 1) Rémy is the #1 Cognac brand in Asian American Market, the only place where Hennessey is not the market Leader.


RÉMY MOON GALA

RÉMY MOON GALA

RÉMY CONCERT OF EXCELLENCE

RÉMY CONCERT OF EXCELLENCE

WEDDING BANQUET | LOUIS XIII DIAMOND LAUNCH | IN-STORE DEMO

WEDDING BANQUET | LOUIS XIII DIAMOND LAUNCH
IN-STORE DEMO

WEDDING BANQUET CAMPAIGN

WEDDING BANQUET CAMPAIGN

MEDIA TOUR TO COGNAC

MEDIA TOUR TO COGNAC

LOUIS XIII MILLENNIUM PRINT CAMPAIGN

LOUIS XIII MILLENNIUM PRINT CAMPAIGN

XO EXCELLENCE PRINT CAMPAIGN

XO EXCELLENCE PRINT CAMPAIGN

POCKET CALENDAR POSTER: YEAR OF THE HORSE

POCKET CALENDAR | POSTER: YEAR OF THE HORSE