![swanson-logo](http://www.l3advertising.com/site/wp-content/uploads/2013/08/swanson-logo.png)
SWANSON
Integrated marketing program
[Collateral development] 1) In-store POS signage; 2) Recipe brochures
[In-store demos] 1) Product sampling/tasting; 2) Couponing
[Original content development] Chinese cooking show hosted by Celebrity chef Lawrence Chu featuring popular recipes using Swanson broth. Program aired on KTSF a major regional broadcaster.
[Results] 1) 40% sales increase; 2) Increase consumer awareness & purchase intent; 3) Increase store displays & visibility; 4) Product usage in local Chinese restaurant
![IN-STORE DEMOS | EVENT](http://www.l3advertising.com/site/wp-content/uploads/2013/07/In_store_demo_2.png)
IN-STORE DEMOS | EVENT
![IN-STORE DEMOS | EVENT](http://www.l3advertising.com/site/wp-content/uploads/2013/07/In_store_demo.png)
IN-STORE DEMOS | EVENT
![IN-STORE DEMOS | EVENT](http://www.l3advertising.com/site/wp-content/uploads/2013/07/In_store_demo_3.png)
IN-STORE DEMOS | EVENT
![IN-STORE DEMOS | EVENT](http://www.l3advertising.com/site/wp-content/uploads/2013/07/In_store_demo_4.png)
IN-STORE DEMOS | EVENT
![CHEF CHU COOKING SHOW](http://www.l3advertising.com/site/wp-content/uploads/2013/08/swason_chefchu.png)
CHEF CHU COOKING SHOW