SWANSON

Integrated marketing program

[Collateral development] 1) In-store POS signage; 2) Recipe brochures

[In-store demos] 1) Product sampling/tasting; 2) Couponing

[Original content development] Chinese cooking show hosted by Celebrity chef Lawrence Chu featuring popular recipes using Swanson broth. Program aired on KTSF a major regional broadcaster.

[Results] 1) 40% sales increase; 2) Increase consumer awareness & purchase intent; 3) Increase store displays & visibility; 4) Product usage in local Chinese restaurant